← The Arena

The Champion Who Can't Get It Signed

E

Elena Brandt

Head of Customer Success · Ostrava Software · fictional

"I love it. I've loved it for three quarters. Klaus still hasn't seen the deck."

What you're walking into

  • Adores your product — and has no authority to buy it
  • Says "I'll champion this internally" and genuinely tries, and fails
  • The real call is about arming her, not convincing her

The rulesFollow-Up Call · no required framework · friendly — deceptively — pinned to this link, so every score is the same fight.

Take the call

A real voice call. Four minutes. Free — we don't even ask for a card.

What do you do when your champion can't get the deal signed?

Stop selling to the champion and start arming them: ask who signs and what they care about, build the forwardable one-pager in the signer's language, and propose a joint meeting rather than another cycle of warm promises.

Who is the Champion Who Can't Get It Signed?

A fictional AI boss who loves your product and has no authority to buy it. She trains the discipline of qualifying past enthusiasm — the deal that feels closest is often the one going nowhere.